 | SETTING UP OF A TECHNOLOGY CENTRE AT BALARAMAPURAM |
| | Balaramapuram in Thiruvananthapuram District is one of the main handloom centres in India. The Balaramapuram Sarees and its unique lace weaving technique do have its own entity. Lakhs of weavers at Balaramapuram engaged in the Industry to earn their livelihood. But insufficiency of technological support hinders their way for advancements and achievements and also for better earnings. Establishment of a technology centre to impart better training and to provide technology up gradation to the Industry will help to remove the hindrances to some extent
Functions of the Centre
? To conduct academic level short-term courses to regular students.
? To impart technical training and guidance to weavers so that the sector will get immediate benefit.
? To gather and disseminate the changing technology to the field from time to time.
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| PRESERVATION AND POPULARIZATION OF THE LANGUISHING BALARAMAPURAM LACE WEAVING CRAFT |
| | Implementation Process
i.Documentation and Creation of Design Library
The main intension of the scheme is to give heritage and ethnic identity to the Balaramapuram Lace Weaving Craft. For this it is indispensable to create a design library comprising of heritage art forms, motifs, design etc
ii. Training to Weavers in Balaramapuram Lace Weaving Craft
The Weavers will be trained in the use of newly developed heritage design for Balaramapuram Lace Weaving Craft. New products in Balaramapuram Lace Weaving Craft with various permutations and combination of designs will be produced by the trainees during this period.
iii. Training in Value Addition
The trainees will be categorized and trained in embroidery, block printing and stone and other decorative works
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| EQUIP AND PROMOTE MASTER WEAVERS AND DYERS TO SET UP PRODUCTION UNIT |
| | The ability, skill and creativity of the master weavers in Kerala has been appreciated by National Institute of Design (NID), Ahmedabad, National Institute of Fashion Technology (NIFT), Delhi, Chennai and Indian Institute of Handloom Technology (IIHT), Salem and others who have visited the handloom sector of Kerala. Visitors from famous and prestigious institution n our country always appreciated the capability and skill level of weavers in our state. No thoughts or effort has been made so far to equip the master weavers and dyers to gain confidence in their own skill to an effective level for starting their own production units. They are like "beautiful flowers that wastes its fragrance in the dessert air". Nobody to be watchful at them, to show them or to take them to a advanced stage to equip themselves to reach into the level of organising their own production units to levitate the handloom craft from deterioration and to generate more employment potential to the promising young generation
HIGHLIGHTS OF THE SCHEME
(a)New production techniques for better productivity
(b)Tuning of looms for better quality of products with less yarn breakage, design perfection etc.
(c)Scientific use of improved appliances such as jacquard, dobby etc. to create efficiency in production and transcreation of intricated designs.
(d)Use of latest dyeing techniques for achieving better result in dyeing
(e)Permutation and combination of different dyes for achieving correct shade and economy in dyeing.
(f)Use of dyes, chemicals and auxiliaries etc. in scientific line for better quality dyeing
(g)Information pertaining to sourcing of materials such as yarn, dyes, chemicals etc. to create organise quality and economy in products.
(h) Awareness programme to master weavers and dyers by financial institution for taking full advantage in organising production units.
(i) Market awareness programme to organise production for better marketability to avoid accumulation and faster rotation of working capitals.
(j) Awareness in the use of designs, color patterns etc. as per the changing need of the consumers as per the taste and trend.
ASSOCIATED AGENCIES
1. Institute of Co-operative Management (ICM),
2. Institute of Management in Government (IMG),
3. National Institute of Fashion Technology (NIFT),
4. National Institute of Design (NID),
5. Weavers Service Centre (WSC) |
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| DISSEMINATION OF TECHNOLOGY TO HANDLOOM SECTOR TO STRENGTHEN AND UPDATE THE PRODUCTS FOR THE PRESENT MARKET SCENARIO |
| | Government of Kerala has announced the Scheme Dissemination of Technology to Handloom Sector to Strengthen and update the Products for the Present Market Scenario.
The scheme comprises of the following main works for implementation.
1. Supply of designs
2. Technology in area of dyeing
3. Technology in area of new combination of yarn
4. Technology in area of value addition
5. Demonstration and basic training to weavers
6. Creation of Website
Implementation of the project will be monitored by a committee comprising.
1. Director of Handloom & Textiles
2. Executive Director, IHTT
3. Deputy Director, WSC, Govt. of India, Kannur
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| Demand Oriented Production Programme |
| | Government of Kerala has authorised IHTT to Implement the Prestigious and Innovative Scheme Demand Oriented Production Programme
HIGHLIGHTS OF THE PROGRAMME
•Identification of Weavers for design Intervention.
•Concept Development based on application and transferable skills of weavers by classifying and grouping them under different categories for design Intervention.
•Creation of new Designs by outsourcing the best designers.
•Proto type development in response to the functional aesthetic and contextual need and trend of the present and future market.
•Implementation of the scheme by three tier system
I. Hantex Mangal Design Project
II. Hanveev Heera Design Project
III.Irinav Geraman Design Project
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| Development of Regional Brand in Handloom Industry |
| | Government of Kerala has authorised IHTT to Implement the Prestigious and Innovative Scheme developement of Regional Brand in Handloom Industry
OBJECTIVES
1.To preserve the rich traditional art forms and designs of Kerala from extinct and give a new look to the handloom products with regional brand creation.
2.To create an abundant collection of designs for the use of weaving, dyeing, printing etc.
3.To popularise the handloom products with the help of traditional art forms and designs of the states with necessary permutation and combinations with new techniques in the branded handloom products.
4.To crate and develop handloom products with exclusive design for international market.
5.To establish the handloom products with the traditional art forms designs etc. to have a distinctly different regional look and ethnic style.
6.To have a better living income the weavers involved in the production of branded items.
The branding of our regional handloom products will open door to a wider spectrum in the following
1.These ethnic crafts will get a boost in the area of production.
2.The sluggishness in the market for these products will melt off because of the novel branding system.
3.These products could be showcase with new design and style for better marketability.
4.Verify the unique features of designs with regional character will create demand for the products.
5.Branded products could be sold at a premium price to high end consumers.
6.Weavers and others involved in the production of regional branded items will get reasonable income from this vocation.
7.The new generation would be willing to practice and take up these crafts as their profession because of the demand for branded product in the market.
Highlights of the Programme
1.Documentation of traditional art forms in each region.
2.Classification of traditional art forms according to its historical value
3.Product wise compartmentalization of designs for different end use.
4.Transcreation of designs in 2D format for embellishment of branded items.
5.Product development using the new design and classifications.
6.Christening of products under various category.
7.Devising of new packing system.
8.Awareness programmes to weavers in the newly developed regional branding
9.Creation of website to showcase the newly branded items
10. Printing of catalogue of the newly branded items for distribution among to tourist centers metro etc.
11. Exhibition of products at different places to populrise the newly branded products
Regions Identified
1. Kasaragod
2. Kannur
3. Koothampalli
4. Chennamangalam
5. Palakkad
6. Balaramapuram
Linked Institutions
1.Director of Handloom & Textiles, Govt. of Kerala
2. Indian Institute of Management (IIM-K)
3. National Institute of Design (NID)/ National Institute of Fashion Technology (NIFT)
4. Weavers Service Centre (WSC), Kannur/Chennai.
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